Brand Story

Garments tell stories. I’ve been attuned to them since I can remember. The character of a fit. The language of fabric. The way a piece effortlessly clings to a woman’s soul like it’s finally found someone to run free with. It’s intentional. Something deeper than merely being worn. I know not only as a boutique owner who has witnessed the heartfelt connection time and time again; but because I’ve experienced it. I’ve felt it. Designing clothes became my voice - long before I could express it.

You see, raised in the high country and mountain prairies of Wyoming, I’ve always felt at home with Western fashion. There was just something about the bold colors, thoughtful details, and the lineage of craftsmanship that gave each article a sense of belonging that captivated me. I had to be a part of it.

As a young girl establishing a personal style, I spent hours putting together outfits that stood out as unapologetically me. I blended genres, challenged trends, and took risks. Some I’m proud of. Some I pray never resurface! Regardless, my community noticed. It wasn’t long after that I began playing personal shopper in the halls of my high school, styling all of my friends, and curating my closet like a legacy body of work.

All of which ultimately led me to launching RUBY WYLD in 2019 - an online, modern western clothing boutique for women who love hard, dress boldly, and stay insatiably WYLD.

Over the last six years - in-between the immense expansion and inevitable growing pains - this brand has become a community far more meaningful than anything I dared to dream. RUBY WYLD has not only found her way into the hearts and wardrobes of Wyoming’s most fashion-forward, fearlessly dressed cowgirls; but she has mirrored me in every iteration and season of womanhood.

She endured a traditional career rebellion in my early twenties when everyone bet against launching an online boutique but me. She rose above the surface-level “cowgirl aesthetic” trend that tried to sweep the soul out of western fashion. She became a mother the moment I became a mother - cracked open to the world, felt it all, raised two little girls up while hand-delivering orders and showing them one customer relationship, one piece, at a time that no dream is too big or silly to chase down.

& she is here now - as I embark on my Wyldest shift yet.

Know that a deeper purpose has been stirring within RUBY WYLD. Something resonant that I’ve felt slowly surfacing, but didn’t have a roadmap to until now.

The truth is that I don’t want to just sell clothes: I want to make them.

I want to: stay true, embody the spirit of my roots, slow down fashion, design with intention, speak through custom collections, collaborate over compete, and come alive in original, story-led pieces that are just as WYLD as the Wyoming women who wear them.

& I want the same for you.

As we take on this new adventure together, you too will always have a home here.

RUBY WYLD is, and will always be, a place for women to be fully themselves without hesitation. Somewhere where we can take on the miraculously messy and profoundly beautiful seasons of life together - locked arms in outfits that fully embody we’re proud of where we come from and confident in who we are.

Because when Wyoming women are connected, when we’re the most untamed expressions of ourselves, we wear our bravest and truest stories wherever we wildly go.

& the world listens.

So here’s to you, Cowgirl. Go be the WYLD that only you can be.

Can’t wait to see what you’re wearing,

xx Ryan