NEW ARRIVALS

RUBY WYLD NEW ARRIVALS

Just in! If it's new and ready to be worn WYLD, you're just where you're supposed to be. 

Our new arrivals hold our Stay WYLD custom designed collection, seasonal and specials drops, restocks (best sellers!), and anything new to the online shelves of RUBY WYLD. 

Whether you're a fan girl and loyal Cowgirl or you're new to our online lifestyle and Wyoming apparel fashion boutique; new arrivals is always a perfect place to start.

Cheering on the Cowboys or Cowgirls this season or treating the tailgate like your own personal runway in true RUBY WYLD fashion? Show your team spirit with licensed, elevated University of Wyoming merch and game-day apparel. 

Running errands around town, cozied up at home with a movie and a cute Cowboy, or running away to the mountains? We've got just the casual and comfty yet unforgettably stylish outfit for you too! 

No matter where your heart is calling you in Wyoming; our new arrivals promise to come along with taste, durability, and just the right amount of style to turn heads out west. 

As you're shopping and adding to cart. keep in mind that our drops are intentional. Due to the slow fashion and story-led approach to our design process, color options and sizes are often limited. We are known to restock on our best sellers or upon request. However, more inventory is never promised. AKA if you fall in love with something, make it yours! 

Be the WYLD that only you can be.